Professor Pam Briggs
University of Northumbria
Professor Pam Briggs holds a Chair in Applied Psychology, delivering innovative research and consultancy in computer-mediated communication and seeking answers to three main questions: What makes us trust an electronic message? Why and when do we feel secure in disclosing sensitive information about ourselves? What types of privacy do we seek to protect? In the last five years, Pam has published over forty articles on human perceptions of trust, privacy and security in computer-mediated communication and has recently developed, with colleagues, an innovative model of health advice-seeking online (ESRC funded). She has given a number of invited addresses on online trust and e-health, including presentations to the pharmaceutical industry’s marketing and e-marketing summits in 2008, the opening address at the Second International Conference on Privacy, Security and Trust (Canada) and a keynote at the 2010 IFIP Trust Management conference in Morioka, Japan.